11.3.11 Louisiana Department of Health and Hospitals Secretary Bruce D. Greenstein was joined by legislators, advocates, health care providers and Health Plan representatives today at the Mahalia Jackson Center to announce the BAYOU HEALTH enrollee empowerment initiative.

"BAYOU HEALTH: Your Health, Your Choice" is the new public face of Medicaid managed care (formerly known as Coordinated Care Networks) in Louisiana. The new brand will be used in an aggressive statewide education effort the Department is launching to inform Medicaid and LaCHIP recipients about the improvements being made in the Medicaid program through better coordination of care.