11.1.11 The Blue Cross and Blue Shield of Louisiana Foundation is issuing a challenge to nonprofit groups across the state: Come up with an innovative way to create a healthier community and lower the obesity rate in Louisiana. If you do, you can win a grant of anywhere from $250,000 to $1 million. The foundation has up to $10 million for the matching grants.


Christy Reeves, executive director of the Blue Cross and Blue Shield of Louisiana Foundation, says an 'it-takes-a-village' approach is needed to fight obesity in Louisiana. The idea is not for your nonprofit group to come up with all the matching money. The idea is for you to form partnerships with other organizations in your area and get the money from many different sources. Read the entire article at The Times-Picayune.